Clarity Systems
CLIENT
Clarity Systems
SCOPE
Explainer Video
A comprehensive, anti-counterfieting technology that lets customers ensure they buy authentic. We animated an explainer video for them to highlight their offerings.
The challenge
Clarity Systems offers a comprehensive, multi-layered anti-counterfieting technology, which is implemented throughout various parts of the supply chain. They also have a consumer-facing application that allows customers to not only check the authenticity of the products they buy, but also to trace its origin and engage with brands. Showcasing all of these factors while also prioritising the ease-of-consumption of the video, was a challenge that we faced.
The solution
We decided on a story-telling approach to enumerate the problems in the manufacturing industry, and the solution Clarity Systems provides. We traced the journey of an individual product to exemplify the means through which this particular technology ensure the authenticity of any given product, through the point of manufacture, to the point of sale.
The challenge
Clarity Systems offers a comprehensive, multi-layered anti-counterfieting technology, which is implemented throughout various parts of the supply chain. They also have a consumer-facing application that allows customers to not only check the authenticity of the products they buy, but also to trace its origin and engage with brands. Showcasing all of these factors while also prioritising the ease-of-consumption of the video, was a challenge that we faced.
The solution
We decided on a story-telling approach to enumerate the problems in the manufacturing industry, and the solution Clarity Systems provides. We traced the journey of an individual product to exemplify the means through which this particular technology ensure the authenticity of any given product, through the point of manufacture, to the point of sale.
